Covering approx. 75% of foreign workers in Japan, enabling smooth job postings and communication.

We are pleased to announce that BrainLab Inc. (Headquarters: Minato-ku, Tokyo, President: Norihiro Nakae), a group company of ZIGExN Co., Ltd. (Headquarters: Minato-ku, Tokyo, Representative Directors, Operating Officer, and CEO: Joe Hirao, Tokyo Stock Exchange Prime: 3679, hereinafter referred to as ZIGExN), which provides DX support for Temporary Staffing and Job Placement Agencies, has added an automatic translation feature to Vietnamese, Portuguese, Tagalog, and other 13 languages ​​(approximately 100 countries) to “My Rec^*1“. It is an extension tool for the LINE official account which supports the entire process from attracting to retaining job seekers and staff in one seamless process.
※1: Press Release for the DX support platform “My Rec” for Temporary Staffing and Job Placement Agencies https://www.brainlab.co.jp/information/entry-96.html

“My Rec” is a tool that utilizes the LINE official account to provide a one-stop solution from approaching job seekers to forming communities, reactivating inactive job seekers, and further supporting the retention of employees (temporary staff).

With the recent labor shortage in Japan and the increasing number of foreign workers, the acceptance of foreign talent has become a challenge. My Rec automatically translates chats, job postings, and survey forms on its platform. The 13 languages supported are used in approximately 100 countries as official or semi-official languages, covering approximately 75% of foreign workers in Japan^*2.
※2: According to our research based on the Ministry of Foreign Affairs website regarding the “Basic Data” for each country.

■The background of the release of the automatic translation function “My Rec”

Against the backdrop of the ongoing labor shortage in the country, the acceptance of foreign talent has been progressing. As of October 2023, the number of foreign workers in Japan reached a record high of 2,048,675, marking the eleventh consecutive year of increase and surpassing the 2 million mark for the first time^*3.
In particular, the anticipated number of accepted skilled foreign workers is expected to exceed twice the previous figure, reaching a maximum of 820,000 over the next five years, indicating a significant increase.
How to effectively utilize the increasing number of foreign workers and become a company of choice for them are key factors in solving the serious labor shortage.

According to a 2023 survey conducted by the Japan Chamber of Commerce and Industry and the Tokyo Chamber of Commerce and Industry targeting small and medium-sized enterprises nationwide, 67.8% indicated the need to expand the acceptance of foreign workers^*4.
Brain Lab, with over 20 years of experience since its establishment, has been tackling the challenges of HR business through digitalization. Leveraging this expertise, we will utilize digital support via LINE official account to solve social issues.

※3: Reference: Summary of Notification Status of “Employment Situation of Foreigners” by the Ministry of Health, Labour and Welfare.（https://www.mhlw.go.jp/content/11655000/001195787.pdf）
※4: Reference: Japan Chamber of Commerce / Industry and the Tokyo Chamber of Commerce and Industry “Survey on Labor Shortage and the Active Engagement of Diverse Talent, etc.”（https://www.jcci.or.jp/news/research/2023/0928140000.html）

■Supported Language（13 Languages）

It covers the top three countries of origin for foreign workers in Japan (Vietnam, China, Philippines). Also, it covers multiple languages in Southeast Asia, including Indonesia, which saw the highest increase rate by nationality according to the aforementioned Ministry of Health, Labour and Welfare survey (a 56% increase from the previous year).

■Features

1）Chat Translation
Automatically translates the chat between job seekers and staff.

2）Job Openings Translation
Job openings created in Japanese will be automatically translated into the target language selected by the job seeker.

3）Translation of Survey forms
The survey form, including optional questions such as name, age, employment preferences, etc., and the response results will be automatically translated. Response results can be tagged and utilized for segmented delivery as well.

■Future Developments

“My Rec” will be expanded to support stress-free acceptance and active participation of foreign workers, with the following functions being enhanced.

1）Easier readability in foreign languages
We will further improve the design and usability to make it easier for foreign workers to use.
For example, when automatically translating job openings, important words may sometimes be placed later in the sentence or the character count may increase, depending on the grammar. Therefore, we aim to achieve optimal screen design tailored to each foreign language.

2）Adding the “Language” tag feature
We plan to automatically tag the set languages to further enhance the tagging feature for segmented delivery.
This will enable one to deliver job openings to segments such as “candidates who speak Chinese” without the need for manual tagging.”

■About “My Rec”

It is a LINE official account extension tool designed for Temporary Staffing and Job Placement Business. Brain Lab, which has been involved in the industry for over 20 years since its founding, developed it based on its expertise.
It allows for one-stop management from approaching job seekers to reactivating inactive job seekers and supporting their retention. Specifically, it includes the following features.

・It scores the willingness to apply based on factors such as job browsing activity, enabling the excavation of inactive job seekers.
・Regular surveys and satisfaction polls allow for predicting and preventing employee turnover.
・Messages can be delivered like LINE, achieving high open and reach rates.
・Automatically switches rich menus based on the situation of the job seeker, whether they are actively seeking employment or currently employed.
・Creates surveys and tags based on the response results.
・Creates chatbots for FAQs and simple inquiries.

■Inquiries about “My Rec”

https://pages.matchingood.co.jp/myrec.html

■BrainLab Inc. Company Profile

[Company Name] BrainLab,Inc.
[Headquarters Location] Canal Gate Shibaura 3F, 4-4-12-38 Shibaura, Minato-ku, Tokyo, 108-0023
[Representative] President and Representative Director Norihiro Nakae
[Business Profile]
Consulting support for Job Placement and Temporary Staffing Business
Development and sale of business management systems for Job Placement and Temporary Staffing Agencies
[Established] November, 2002
[URL] https://www.brainlab.co.jp/