Released on September 2: A Next-Generation Talent Acquisition Model That Automates “Candidate Relationship Management and Optimal Re-engagement” Without Relying on Advertising Costs

BrainLab Inc.(Headquarters: Minato-ku, Tokyo; Representative Director: Norihiro Nakae), a group company of ZIGExN Co., Ltd. (Headquarters: Minato-ku, Tokyo; Representative Director, Operating Officer, and CEO: Joe Hirao; Tokyo Stock Exchange Prime: 3679, hereinafter referred to as ZIGExN), that develops core systems for job placement and temporary staffing companies, has launched a linking system between its flagship CRM for job placement companies, CAREER PLUS, and the LINE Official Account–based marketing automation tool My Rec MA, as of September 2, 2025.

In the job placement industry, soaring advertising costs driven by intensified competition to acquire job seekers have become a major factor squeezing profitability. Against this backdrop, it has become increasingly important to treat job seekers with whom agencies have already established contact as valuable “assets,” maintain ongoing relationships, and re-engage them at the optimal timing.
However, in practice, job seeker information is often scattered across multiple tools and channels, making it difficult for agencies to implement such an ideal approach.
To fundamentally address these challenges and achieve both optimized advertising investment and sustainable growth, CRM CAREER PLUS has now been seamlessly linked with the LINE MA tool My Rec MA, leading to the development of a feature that automates the maintenance of strong relationships with job seekers and re-engagement at the optimal timing.

Overview of the Linking: Enabling a New Acquisition Model—“Expand, Nurture, and Re-engage”

・Feature 1: Expand – Maximizing talent pool building through LINE.
・Feature 2: Nurture – Automating relationship building via continuous communication.
・Feature 3: Re-engage – Monetizing “dormant assets” through a combination of CRM and MA tools. For more details, please see here.

■About BrainLab Inc.

We develop and provide a top-class core system for the Temporary staffing/ Job placement industry. Our cloud-based business systems, “CAREER PLUS” and “MatchinGood,” are adopted by over 1300 companies, ranging from major companies to small businesses. Additionally, we offer “MyRec,” an extension tool for LINE official accounts tailored for Temporary Staffing and Job placement agencies. We operate on a subscription-based business model in the HR tech field.

■BrainLab Inc. Company Profile

[Company Name]        BrainLab, Inc.
[Headquarters Location]  Canal Gate Shibaura 3F, 4-4-12-38 Shibaura, Minato-ku, Tokyo
[Established]            November, 2002
[Representative]         President and Representative Director Norihiro Nakae
[Business]              Consulting support for Job Placement and Temporary Staffing Business
Development and sale of business management systems for Job Placement and Temporary Staffing Agencies
[URL]                    https://www.brainlab.co.jp/