Rapid Growth in 18 Months Since Launch: Proprietary Turnover Prediction and Data Integration Proven Effective Across Companies

BrainLab Inc. (Headquarters: Minato-ku, Tokyo; Representative Director: Norihiro Nakae; hereinafter referred to as BrainLab), a group company of ZIGExN Co., Ltd. (Headquarters: Minato-ku, Tokyo; Representative Director, Operating Officer, and CEO: Joe Hirao; Tokyo Stock Exchange Prime: 3679; hereinafter referred to as ZIGExN), which provides “MyRec,” an HR marketing tool designed to increase hiring and reduce employee turnover (website: https://myric.jp/retention/), is pleased to announce that the number of companies adopting the service has surpassed 150 within approximately 18 months of its launch.

“MyRec” holds proprietary technology (Patent No. 7734919) related to an integrated attraction and employee retention management system that consistently manages processes from recruitment activities through post-hire retention support. Against the backdrop of a recent labor shortage, the effectiveness of this technology—extending beyond conventional recruitment support to encompass employee retention and turnover prevention—has been demonstrated by numerous companies, leading to the recent expansion in adoption.
Brain Lab will continue to leverage this patented technology as a foundation to further promote initiatives that support the sustainable growth of client companies. Leveraging WhatsApp—the communication tool most familiar to foreign talent—the company has launched a “Retention Support Model” that combines a seamless multilingual chat environment with a survey distribution feature that visualizes turnover risk.
This model was developed based on expertise gained from retention support services previously offered in Japan using the LINE Official Account platform. With the newly added support for WhatsApp, the company has further strengthened its support system for foreign talent.

■ Background to Adoption Growth: The Increasing Importance of Linking Recruitment and Retention

In Japan, as the working population continues to decline, corporate recruitment costs have been steadily increasing. The early turnover of newly hired employees represents a significant management loss, making employee retention—how to ensure employees remain engaged and productive over the long term—a top priority for companies.

However, conventional HR services have largely focused on recruitment and job matching, and systems that provide comprehensive support—from post-hire follow-up to the identification of turnover risk—have not been sufficiently developed.

To address these challenges faced by companies, we have developed a system that seamlessly supports the entire process from recruitment through retention. By analyzing employee surveys and communications, we have established proprietary technology that quantifies turnover risk. This technology has been patented, and its practical value has been widely recognized by numerous companies, leading to adoption by over 150 companies within approximately 18 months of the service’s launch.

Click here for more details: Brain Lab, Inc. Press Release

■About BrainLab Inc.

BrainLab, Inc. develops and provides in-house core systems with top-class sales performance in the job placement and temporary staffing industry. Its offerings include cloud-based business systems for temporary staffing and job placement agencies, “CAREER PLUS” and “MatchinGood,” which have been adopted by over 1,800 companies ranging from major industry leaders to small and medium-sized enterprises, as well as the HR marketing tool “MyRec,” designed to increase hiring and reduce employee turnover.

■BrainLab Inc. Company Profile

[Company Name]        BrainLab, Inc.
[Headquarters Location]  Canal Gate Shibaura 3F, 4-12-38 Shibaura, Minato-ku, Tokyo
[Established]            November, 2002
[Representative]         President and Representative Director Norihiro Nakae
[Business]              Consulting support for Job Placement and Temporary Staffing Business
Development and sale of business management systems for Job Placement and Temporary Staffing Agencies
[URL]                    https://www.brainlab.co.jp/
[MyRec Official Website] 　　 https://myric.jp/retention/