Aiming to Balance Health Management and Productivity Improvement by Implementing Advanced Communication Strategies

We are pleased to announce that BrainLab Inc. (Headquarters: Minato-ku, Tokyo, President and Representative Director: Norihiro Nakae, hereinafter referred to as BrainLab), a group company of ZIGExN Co., Ltd. (Headquarters: Minato-ku, Tokyo, Representative Directors, Operating Officer, and CEO: Joe Hirao, Tokyo Stock Exchange Prime: 3679, hereinafter referred to as ZIGExN) providing the LINE marketing tool “My Rec”　specializing in HR business, has begun demonstration experiment with Nissan Motor Kyushu Co., Ltd. (Headquarters: Kanda-machi, Miyako-gun, Fukuoka, Representative: Shunsuke Ashizawa, hereinafter referred to as Nissan Motor Kyushu), aiming to increase the retention rates of new graduate employees and temporary workers at the factory.

Through the retention support service using “My Rec,” BrainLab will accelerate Nissan Motor Kyushu’s “Health and Productivity Management,” which is the foundation of trust from the local community and clients, and assist in the company’s further advancement.

■Demonstration Experiment for Improving Retention Rates

Background

The Nissan Motor Group embodies the shared value that “Health and safety is a core value and the highest priority.” As a member of this group, Nissan Motor Kyushu also upholds the corporate purpose of “Driving innovation to enrich people’s lives.” Since around 2013, even before “Health and Productivity Management” gained attention in Japan, the company has understood its significance and has been committed to improving the health and motivation of all employees.

As the largest domestic production base within the Nissan Motor Group, Nissan Motor Kyushu delivers attractive, high-quality, and safe vehicles worldwide. The company plays a vital role within the Nissan Motor Group and has now embarked on new initiatives to enhance the retention rates and support the success of temporary workers and new graduate employees at its factories, further strengthening its production system.

Details of the Demonstration Experiment

Using BrainLab’s LINE official account extension tool, “My Rec,” we aim to prevent turnover and improve retention rates. This demonstration experiment will establish an easy means of communication with factory workers and identify early signs of potential turnover through three types of surveys and investigations. Based on the information obtained, we will address employees’ concerns and challenges promptly and appropriately to improve retention rates.

The specific initiatives are as follows:

1. We will regularly conduct pulse surveys and employee satisfaction surveys to understand employees’ motivators (such as a sense of achievement and growth) and hygiene factors (such as the work environment, working conditions, and interpersonal relationships). Utilizing this information, we aim to build a better workplace environment.
2. We will introduce chatbot functionality to establish a system that can quickly respond to employees’ concerns and dissatisfactions.
3. As part of the retention support agency service, industrial counselors will provide guidance and accept consultations regarding work and work styles.

Through these initiatives, we aim to promote the creation of a safer and more secure working environment for factory employees, thereby further advancing health and productivity management, and improving retention rates and employee satisfaction.

 Overview

・Location: Nissan Motor Kyushu, Headquarters Factory (Kanda-machi, Miyako-gun, Fukuoka Prefecture)

■About Nissan Motor Kyushu Co., Ltd.

Since starting production in 1975 as the predecessor Nissan Motor Kyushu Factory, Nissan Motor Kyushu has been producing high-quality, high-performance, and safe Nissan vehicles as a core company within the Nissan Motor Group. Since 2011, it has been a central enterprise in the group’s efforts to strengthen global competitiveness under the name Nissan Motor Kyushu Co., Ltd.

The company has been actively working on improving employee health and work conditions from an early stage and has been recognized as a “Health and Productivity Management Outstanding Organization.”

■About “My Rec”

“My Rec” is a LINE official account extension tool specialized for the HR business. The retention support provided by “My Rec” allows for the visualization of engagement to improve employee retention rates and prevent employee turnover.

■Main features of “My Rec” Retention Support

• Conducting pulse surveys, employee satisfaction surveys, and eNPS surveys to identify employees’ challenges and underlying issues.
• A dashboard that provides a clear overview of potential signs of employee turnover.
• Frequently asked questions are answered by a chatbot, making more time available for additional duties.
• Industrial counselors act as third parties to listen to and address employees’ concerns.

■About BrainLab Inc.

We develop and provide a top-class core system for the Temporary staffing/ Job placement industry. Our cloud-based business systems, “CAREER PLUS” and “MatchinGood,” are adopted by over 1300 companies, ranging from major companies to small businesses. Additionally, we offer “MyRec,” an extension tool for LINE official accounts tailored for Temporary Staffing and Job placement agencies. We operate on a subscription-based business model in the HR tech field.

Founded by the first CIO (Chief Information Officer) of Intelligence Co., Ltd. (currently Persol Career), we experienced steady business growth and joined the ZIGExN Group in 2014. Furthermore, in April 2019, we merged with Matchingood Co., Ltd., a company with strengths in the temporary staffing industry, allowing us to expand our existing business while maintaining industry leadership.

While we have established a top-tier share in core systems for the HR industry, we are currently focusing on developing new services for a wide range of HR industries.

We aim for further growth by leveraging the insights and expertise in HR business cultivated at BrainLab, along with the marketing strength of the ZIGExN Group and its extensive online class field operation related to life events. By creating synergy between these strengths, we will continue to accelerate our business with “HR” and “IT” as our keywords, guiding our business toward success.

■BrainLab Inc. Company Profile

[Company Name] BrainLab,Inc.
[Headquarters Location] Canal Gate Shibaura 3F, 4-4-12-38 Shibaura, Minato-ku, Tokyo, 108-0023
[Representative] President and Representative Director Norihiro Nakae
[Business Profile]
Consulting support for Job Placement and Temporary Staffing Business
Development and sale of business management systems for Job Placement and Temporary Staffing Agencies
[Established] November, 2002
[URL] https://www.brainlab.co.jp/