Strengthening Recruitment and Staff Support through LINE Utilization

BrainLab Inc. (Headquarters: Minato-ku, Tokyo, President and Representative Director: Norihiro Nakae, hereinafter referred to as BrainLab), a group company of ZIGExN Co., Ltd. (Headquarters: Minato-ku, Tokyo, Representative Director, Operating Officer, and CEO: Joe Hirao, Tokyo Stock Exchange Prime: 3679, hereinafter referred to as ZIGExN) and the provider of the HR business-focused marketing tool “My Rec”, is pleased to announce that “My Rec” has been introduced to Hankyu Travel Support Co., Ltd. (Headquarters: Kita-ku, Osaka City, President and Representative Director: Toyoharu Yamakawa), a company under the Hankyu Hanshin Holdings Group which is wholly owned by Hankyu Travel International.

■Purpose and Impact of the Introduction

・Integration of LINE Official Accounts
The individually managed LINE official accounts at each location were consolidated into a single, unified account. This integration reduced administrative workload and enabled cost reduction and operational optimization.

・Enhanced Recruitment and Communication with Staff
By leveraging LINE for social media-based recruitment, the company strengthened its efforts to attract job seekers. In addition, measures to prevent staff turnover were implemented to improve retention and ensure greater long-term engagement.

・Comprehensive Support System
From implementation to operation and post-launch effectiveness measurement, the company provided extensive support, ensuring smooth and efficient operations.

■Utilization of My Rec, a LINE Tool Specialized for HR

【Features for Job Seekers】
Job listings across a wide range of travel-related roles—such as tour conductors, travel office staff, and airport personnel—are segmented based on each job seeker’s profile and delivered accordingly. Additionally, the system leverages scored data on applicants’ motivation levels to enhance communication with job seekers. These efforts aim to improve both application and hiring rates.

【Features for Active Staffs】

Three types of surveys—pulse surveys, employee satisfaction surveys, and eNPS surveys—are conducted regularly. By utilizing an early warning system for signs of potential turnover, the platform helps prevent resignations and supports improved employee retention.

Brain Lab will continue to deliver innovative solutions to address challenges in the HR industry, empowering companies to grow and succeed

■About “My Rec”

“My Rec” was developed with the vision of creating a “world where everyone can shine in a job that truly suits them.” Leveraging over 20 years of experience in supporting the HR business at Brain Lab, My Rec was launched as a new business initiative to support both the recruitment, development, and retention of key talent, which are critical to business management, as well as the long-term careers of individuals.

”My Rec” is a tool designed to provide long-term support for both corporate HR and individual career development. So far, a track record has been built by offering consulting services that utilize “My Rec,” focusing on preventing turnover and supporting retention at factories of major domestic automobile manufacturers.

”My Rec” not only provides retention support but also serves as a tool for attracting job seekers and facilitating personalized communication. It allows for one-stop management of everything from approaching job seekers to re-engaging dormant candidates and supporting retention, and it comes with the following features:

・Creation of a chatbot to handle FAQs and simple inquiries
・Scoring applicants’ motivation levels based on their job viewing activity, enabling re-engagement of dormant candidates
・Predicting and preventing employee turnover through regular surveys and employee satisfaction surveys
・Distributing messages with the same user experience as LINE, achieving high read and delivery rates
・Automatically switching rich menus based on job seekers’ status and employment conditions
・Tagging survey responses and delivering targeted messages based on those tags
・Automatically sending messages (step distribution) based on changes in turnover indicators, applicants’ motivation levels, and job seeker activity status

■Hankyu Travel Support Co.,Ltd. Company Profile

Hankyu Travel Support Co., Ltd. is fully owned by Hankyu Travel International Co., Ltd. and is a part of the Hankyu Hanshin Holdings Group. The company operates nationwide, offering a range of services including temporary staffing for tour conductors and travel-related outsourcing businesses.

［Company Name］                 Hankyu Travel Support Co.,Ltd.
［Headquarters Location］       Herbis Osaka,14th Floor, 2-5-25 Umeda, Kita Ward, Osaka City
［Established］              　　　August 13, 1984
［Representative］                    President and Representative Director  Toyoharu Yamakawa
［Business］                   General Worker Temporary Staffing Business  (Overseas and Domestic Tour Conducting, Travel-Related Services, General Office Work)/ Job Placement Business (Fee-based)/Travel Support Business (outsourcing of itinerary dispatch and coordination of travel arrangements)/Travel Business/Retail Business
［Company Website］    https://www.hts-net.co.jp
［Service Website］　　　 https://conductor.hts-net.co.jp
［Inquiries］　　　　　 　　　06-4795-5740

■About BrainLab Inc.

We develop and provide a top-class core system for the Temporary staffing/ Job placement industry. Our cloud-based business systems, “CAREER PLUS” and “MatchinGood,” are adopted by over 1300 companies, ranging from major companies to small businesses. Additionally, we offer “MyRec,” an extension tool for LINE official accounts tailored for Temporary Staffing and Job placement agencies. We operate on a subscription-based business model in the HR tech field.

Founded by the first CIO (Chief Information Officer) of Intelligence Co., Ltd. (currently Persol Career), we experienced steady business growth and joined the ZIGExN Group in 2014. Furthermore, in April 2019, we merged with Matchingood Co., Ltd., a company with strengths in the temporary staffing industry, allowing us to expand our existing business while maintaining industry leadership.

While we have established a top-tier share in core systems for the HR industry, we are currently focusing on developing new services for a wide range of HR industries.

We aim for further growth by leveraging the insights and expertise in HR business cultivated at BrainLab, along with the marketing strength of the ZIGExN Group and its extensive online class field operation related to life events. By creating synergy between these strengths, we will continue to accelerate our business with “HR” and “IT” as our keywords, guiding our business toward success.

■BrainLab Inc. Company Profile

[Company Name]　　　 BrainLab,Inc.
[Headquarters Location] Canal Gate Shibaura 3F, 4-4-12-38 Shibaura, Minato-ku, Tokyo, 108-0023
[Representative] 　　　　 President and Representative Director Norihiro Nakae
[Business Profile]　　　　 Consulting support for Job Placement and Temporary Staffing Business
Development and sale of business management systems for Job Placement and Temporary Staffing Agencies
[Established] November, 2002
[URL] https://www.brainlab.co.jp/