Making it possible to build customer acquisition media, personal pages, chatbots, and retention support that are compatible with the era of AI generation.

We are pleased to announce that Brainlab Inc. (Headquarters: Minato-ku Tokyo, President and Representative Director Norihiro Nakae, hereinafter referred to as “Brainlab”) a group company of ZIGExN Co., Ltd., specializing in providing DX support services to HR business operators, has launched its mobile app development platform “MyRec” for job placement and temporary staffing agencies.

【MyRec introduction webpage】　https://pages.matchingood.co.jp/myrec.html

■The background of MyRec development

In recent years, the increasing use of smartphones in daily life has led to a growing demand from job seekers for smartphone-first service offerings. This shift from analog HR services to smartphone-first offerings, including job search apps, has been accelerating. Furthermore, the emergence of generative AI has brought us closer to a world where “job hunting can be completed with just a smartphone.”

While providing consulting services for HR business operators in our company, we have identified a challenge in the form of many businesses feeling the need for smartphone-first service offerings and generative AI compatibility. However, due to reasons such as “a lack of DX talent” or “insufficient in-house development resources,” many of these businesses have had to abandon the idea of smartphone app development and AI utilization.

In light of this situation, Brainlab has developed the “MyRec” platform, leveraging our expertise in assisting over 1,300 companies with digitalization. MyRec is designed to support the development of smartphone apps for job placement and temporary staffing agencies that can harness generative AI and job seeker data.

■About MyRec

It is a DX platform designed to support smartphone app development for job placement and temporary staffing agencies. With no need for specialized knowledge or development resources, it allows for the creation of unique smartphone apps tailored to the job placement and temporary staffing business.

The adoption of these in-house apps enables the provision of a seamless job-hunting experience, from job searching to job placement, all within the convenience of a single smartphone.

By leveraging the job seeker data collected through the app, we can provide relevant content matched to the job seekers’ activities and interests at the right time. Furthermore, we are exploring the use of generative AI to enhance data analysis accuracy, improve matching precision, and reduce job seekers’ and consultants’ efforts and time.

In this regard, Brain Lab is pleased to announce the release of “MyRec for MyPage” as the first solution specializing in smartphone app utilization for the Job Placement business. We have plans to release new solutions in the future, such as “customer acquisition media,” “temporary staff retention support,” and “marketing automation for HR businesses,” continuing our commitment to providing innovative solutions for the HR industry.

■About MyRec for MyPage designed for Job Placement Businesses

It is a DX support platform that makes it easy to implement our in-house app specialized for job placement businesses. It enables the provision of a “job-hunting service that can be completed on a smartphone,” aligning perfectly with the smartphone-first era. Furthermore, the utilization of the data collected through the app contributes to an increase in consultant conversion rates.

＜Usage Example＞

1）Improving Communication Efficiency – Delivering Services that are User-Friendly on Smartphones.

Tasks such as “submitting application documents” and “scheduling appointments,” which takes time and effort for job seekers, can be easily accomplished on MyPage, enhancing job seeker engagement. Additionally, data linked to MyPage is seamlessly integrated into your CRM system, streamlining certain consultant tasks such as “registering documents in the CRM system after collecting them via email” and “updating job seeker information”.

2）Increasing Conversions with a Tailored Approach to Job Seeker Actions – Leveraging App-collected Data

The platform includes features that utilize job seeker behavioral data, such as recommending relevant job postings on MyPage and notifying consultants of job seekers’ favorite job listings. These functionalities contribute to an increase in consultant conversions.

Furthermore, tasks that typically consume time in email exchanges, such as “document exchange” and “scheduling interview dates,” can be managed on MyPage, reducing workload and increasing efficiency.

3）”Utilizing it as a New Customer Acquisition Channel – Acquiring Job Seekers through App Marketing

It can be used as a marketing tool aimed at increasing awareness and acquiring new job seekers by implementing native app features, implementing ASO strategies* to enhance the visibility of your app within app stores, and combining it with job posting platforms and official LINE accounts.
（*ASO strategies are efforts made to improve the visibility and increase the download numbers of your app within app stores.）

There are various other features and utilization methods beyond the three mentioned here. For more details, please download our comprehensive information brochure from the following link.

https://pages.matchingood.co.jp/myrec.html

■Future Plans

In the future, we will not only focus on the digitalization of existing business models but also strive to transform the business models in the HR industry through DX. We are considering the release of solutions that can enhance job seeker engagement and support long-term employment through app utilization, as well as exploring new services combining generative AI and apps.

■ On June 22, 2023, we will be hosting a product briefing session for MyRec for MyPage (Online).

For more details and registration, please visit our seminar page:
https://pages.matchingood.co.jp/230622.html

■Inquiries

For inquiries about MyRecruiter for MyPage, please contact us through the following page.
URL：https://pages.matchingood.co.jp/myrec.html

■Brain Lab,Inc. Company Profile
[Company Name] Brain Lab,Inc.
[Headquarters Location] Canal Gate Shibaura 3F, 4-4-12-38 Shibaura, Minato-ku, Tokyo, 108-0023
[Representative] President and Representative Director Norihiro Naka
[Business Portfolio] Consultation support in Job Placement and Temporary Staffing businesses
Development and sales of business management systems for Job Placement and Temporary Staffing businesses
[Established] November, 2002
[URL] https://www.brainlab.co.jp/
[Press Release] https://www.brainlab.co.jp/information/entry-96.html